20,479
Vehicles per day (2025 AADT)
600,000+
Vehicles per month
6 sec
per ad
Max 10
Advertisers in rotation
About Us
A locally-owned billboard that works as hard as you do
Our LED billboard sits at 1301 S Madison St in Webb City, Missouri — the southeast corner of S Madison St and 13th St, directly across from the Walmart Supercenter. This is the retail heart of Webb City: your ad reaches commuters, shoppers, and travelers right where the whole town comes to run errands, grab coffee, and fill up. And because the board is double-sided, your message catches traffic in both directions — each face gets its own 10,000+ readable vehicles every day.
When you advertise with us, you’re not dealing with a national media conglomerate — you’re working directly with the people who own the sign: Motory Group Joplin. Motory Group Joplin is owned and operated right here in the Webb City / Joplin area. We are a trusted buy-here, pay-here car dealership in southwest Missouri.
Daily traffic
20,479 AADT (2025) — 10,104 Northbound + 10,375 Southbound
Estimated daily impressions
26,000+
Monthly exposure
600,000+ vehicles
Board faces
Northbound & southbound (double-sided)
Nearby anchors
Walmart Supercenter, Commerce Bank, Zips Car Wash
The Billboard
Big, bright, and built to stand out
This billboard is a full-color LED display that stays vivid in direct sunlight and glows after dark, when static billboards disappear.
Display size
10 ft × 30 ft
Sides
Double-sided — faces both directions of traffic
Operating hours
24 hours a day, 7 days a week
Brightness
Auto-adjusts for day & night
How it Works
Your message, on repeat, all day long
6 seconds
Your ad displays for 6 seconds at a time — long enough to be read, remembered, and acted on.
Max 10 advertisers
We cap the rotation at 10, so your ad is never buried in an endless loop of competitors.
Every 60 seconds
With a one-minute rotation running 24/7, your ad appears about once every minute — over 1,400 times every single day.
Anytime swaps
Change your ad as often as you like during your contract at no charge when you provide ready-to-run artwork. Want us to design the new creative for you? We’ll handle it for a per-design fee.
Creative: The Billboard Artwork
Have a design? Great. Don’t? We’ve got you
If you have artwork:
Send us a high-resolution JPG file at 150 DPI (with a 1:3 width-to-height ratio to match the 10’×30′ display), and we’ll have it live by the end of the next business day. Recommended size: 1120 x 360 pixels.
If you don't have artwork:
A few ground rules
FAQ
Frequently Asked Questions

