Motory Group Privacy Policy

Effective Date: October 28, 2026

Motory Group sales (“Motory Group,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal and financial information. This Privacy Policy describes how Motory Group collects, uses, protects, and discloses information obtained through our website located at https://motorygroup.com/ (the “Site”), as well as through in-house credit applications, vehicle trade-in evaluations, and related pre-owned auto sales services.

U.S. Federal Financial Privacy Notice (Gramm-Leach-Bliley Act Notice)

Because Motory Group offers in-house financing, federal law requires us to inform you how we collect, share, and protect your non-public personal financial information.

What Personal & Financial Information We Collect:

Social Security Number (SSN) and Date of Birth — only if you choose to provide them
Income (monthly income on our online pre-approval form); employment history, pay stubs, and banking information — only if you choose to provide them
Driver’s License details and proof of residency
Credit history, credit scores, and payment records
Vehicle trade-in information, vehicle history, and insurance details

How We Share Financial Information: As a direct in-house lender, Motory Group collects and processes your financial information internally to underwrite, service, and collect on your auto loan. We share your non-public financial information only as permitted by law:

For our daily business purposes: To process your credit application, service your loan, maintain your account, report to credit bureaus, or respond to court orders and legal investigations.
For our marketing purposes: To offer our used vehicle inventory, refinancing options, and related dealership services to you.
We DO NOT share your information with non-affiliated third parties to market their products or services to you.

What Information We Collect on Our Website

Standard Automated Usage Data: During routine browsing we collect limited technical information — IP addresses, browser types, domain names, referring web pages, access times, and device data through cookies and analytics software to measure Site activity and improve user experience. See “Cookies and Your Choices” below for how to control this.
Voluntary Personal & Financial Submissions: When you request a vehicle quote, schedule a test drive, request a trade-in appraisal, or complete our online credit application, we collect the personal details you provide (e.g., name, address, phone number, email) along with sensitive financial information necessary to evaluate your in-house financing request.

How We Use Your Information

We use the information collected on our Site for the following purposes:

Evaluating and processing your in-house credit application and establishing loan terms.
Servicing your account, processing payments, and managing vehicle titling/registration.
Evaluating vehicle trade-ins and appraising pre-owned vehicle inventory.
Communicating with you regarding your inquiries, appointments, loan updates, and promotional offers.
Satisfying federal, state, and local regulatory requirements for motor vehicle sales, legal compliance, and tax reporting.

Information Sharing with Third Parties

We do not sell your personal information. We share information as described below and with service providers under the limited circumstances below:

Credit Reporting Agencies: To evaluate creditworthiness and report payment performance on your in-house loan to major credit bureaus.
Service Providers: With trusted technology, hosting, data management, and software vendors who assist us in operating our Site, managing inventory, or servicing loan accounts. These parties are contractually prohibited from using your data for any purpose other than providing services to Motory Group.
Website Analytics: We use Google Analytics (Google LLC) and StatCounter to understand how visitors use our site (pages visited, time on site, browser and device type, approximate location, and referring pages). These tools set cookies and may collect your IP address. They load only after you consent to statistics cookies, except where our opt-out default applies under applicable state law.
Advertising Pixels: We use the Meta (Facebook) Pixel on pages associated with specific dealership locations to measure advertising effectiveness and build audiences. Under some state laws this may constitute “sharing” of personal information for targeted advertising. You may opt out at any time using the “Do Not Sell or Share” control at the bottom of any page, and we honor the Global Privacy Control (GPC) browser signal automatically.
Lead Forms: When you submit a form on our site (for example, our pre-approval form), the information you provide — including contact details, vehicle interest and, for pre-approval requests, your monthly income — is stored in our lead-management database, which is hosted and maintained on our behalf by our service provider, AMS Analytics, to process and respond to your inquiry. The form-tracking technology loads only after you consent to marketing cookies, except where our opt-out default applies under applicable state law.
Legal Compliance & Protection: When required by subpoena, court order, law enforcement inquiry, or applicable state and federal laws, or to enforce our legal rights and protect dealership property.
Business Transfers: In the event of a merger, acquisition, sale of dealership assets, or portfolio transfer, customer records may be transferred to the successor entity in accordance with applicable laws.

TCPA & Florida Telemarketing / SMS Consent

By submitting your phone number on an online inquiry, credit application, or contact form, you expressly consent to receive telephone calls, automated messages, and text messages (SMS) from Motory Group regarding your credit application status, test drives, vehicle availability, account reminders, and sales updates.

Consent is not a condition of purchasing any vehicle or obtaining a loan.
Standard message and data rates may apply.
You may opt out of receiving promotional text messages at any time by replying STOP to any text message received.

Cookies & Tracking Technology

We use cookies, web beacons, and similar digital technologies to recognize returning visitors, remember online application progress, analyze web traffic, and tailor your browsing experience. You can disable cookies through your internet browser settings; however, disabling cookies may impact certain interactive features on our Site.

Cookies and Your Choices: We use functional cookies (required for the site) and — with your consent or where an opt-out default applies under applicable state law — statistics and marketing cookies. To review or change your choices, use the “Do Not Sell or Share” control at the bottom of any page or see our Cookie Policy. We keep a record of your consent choices. If your browser sends a Global Privacy Control (GPC) signal, we treat it as a request to opt out of the sale/sharing of personal information.

Data Safeguards & FTC Compliance

In compliance with federal standards (including the FTC Safeguards Rule), Motory Group maintains physical, electronic, and procedural safeguards designed to protect your personal and non-public financial information. Online applications containing sensitive data (such as Social Security Numbers) are encrypted using Secure Sockets Layer (SSL/TLS) technology. Access to non-public financial information is strictly restricted to employees who require it to process your application or service your loan account.

Your Access & Data Rights

You may contact us at any time to:

Review what personal data we have collected about you.
Request corrections to inaccurate or incomplete personal information.
Opt out of receiving future promotional emails, calls, or text messages.
Request deletion of personal data, subject to mandatory record-keeping requirements imposed on motor vehicle dealers and direct lenders by state and federal law.

Changes to this Privacy Policy

Motory Group reserves the right to revise this Privacy Policy at any time. Any changes will be posted directly to this page with an updated “Effective Date.” Your continued use of the Site following the posting of an updated policy signifies your agreement to the revised terms.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our in-house financial privacy practices, please contact us at: [email protected]